Frolick - Brand Design & Packaging

Brand Design | Logo Design | Package Design | Typography | Illustration

The brand identity for Frolick, a candle company dedicated to infusing spaces with calm and playfulness through carefully crafted floral and herbal scents, is inspired by the joyful energy found in nature. The visual concept centers around the image of flowers dancing in the wind, evoking a sense of freedom, lightheartedness, and movement—perfectly capturing the essence of "frolicking."

At the heart of the brand is a custom-designed logotype with a playful twist: the letter "i" is stylized to resemble a candle wick, subtly nodding to the product's purpose and enhancing brand recognition. This thoughtful detail reinforces Frolick's core idea of igniting small moments of joy and calm.

The visual identity is brought to life with a carefully curated, monochromatic color palette for each scent collection. Each palette is thoughtfully selected to mirror the natural elements and specific emotions associated with each fragrance—soft greens for herbal scents, warm yellows for citrus, and deep purples for florals. These tones create a cohesive, calming aesthetic that’s both inviting and sophisticated.

To further enrich the brand, logo-inspired patterns are layered over the color palettes. These patterns echo the 'frolicking' motif by capturing abstract, floral-like forms in motion, adding texture and visual depth to packaging and brand materials. This layered design approach gives Frolick a dynamic, memorable visual identity that mirrors the sensory journey each candle provides, transforming ordinary spaces into places of tranquility and joy.