Cafe Sarafornia - Restaurant Branding & Menu Design

Calistoga, CA

Brand Design | Logo Design | Menu Design | Illustration | Typography

I'm thrilled to be part of the rebranding journey of Cafe Sarafornia, a cherished family-owned restaurant established in 1993. With a strong focus on personal comfort and comfort food, the restaurant has become a comfort destination rather than just a food spot. What sets Cafe Sarafornia apart is its loyal customer base and a team of five waitresses who have been with the restaurant for over 20 years, creating a sense of belonging and cheerfulness. Rated highly on Facebook, Google, Yelp, and TripAdvisor, the establishment is known for its all-day breakfast, offering vegetarian and gluten-free options.

My connection to Cafe Sarafornia runs deep, having spent my childhood visiting my grandparents' restaurant and feeling at home amidst delicious food and a welcoming atmosphere. As the graphic designer responsible for rebranding, I aimed to revive the restaurant's essence by giving it a “facelift”. This involved updating the outdated logo, redesigning all menus (breakfast, lunch, specials, beverages), and new merchandise designs. The goal was to maintain the authenticity of Cafe Sarafornia while infusing a more modern personality into its visual identity. It's been a fulfilling experience contributing to the legacy of a place with decades of memories and warmth for my family, the community, and its customers.