MOOD Herbal Tea - Brand Design & Packaging

Brand Design | Logo Design | Package Design

MOOD is an herbal tea brand created to celebrate the comforting ritual of a warm cup of tea, connecting consumers with moments of calm and relaxation. Drawing from the natural essence of the brand, the visual identity blends smooth gradients, subtle patterns, and an earthy color palette to evoke a peaceful, mood-enhancing atmosphere. Each gradient flows seamlessly to create an organic, calming effect reminiscent of steeping tea, while the natural tones echo the ingredients’ origins.

The logo design is centered around a sense of balance, with stacked typography that lends a modern, approachable feel. By pairing sans-serif typefaces with a clean and minimalist layout, the logo embodies simplicity, allowing the brand's message of tranquility to shine through.

A diamond-shaped pattern, inspired by the structure of tea leaves, overlays each monochromatic gradient, adding an element of texture that invites tactile connection and visual intrigue. This pattern enriches the brand's visual depth, symbolizing the layered experience of enjoying herbal tea. Together, these design choices create a cohesive identity that elevates the sensory pleasure of a cup of tea, making MOOD a brand that turns ordinary tea-drinking moments into a soothing ritual.